AI-powered concept testing

Your data holds
the answers.
Resonance brings
them into focus.

Resonance builds digital twins of your target audience and evaluates new product concepts in seconds—giving you directional signal before you commit to a full study.

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Trusted by researchers and innovation teams

How it works

From target audience to directional insight in three steps

Define your audience, enter your concepts, and get scored feedback with qualitative reasoning in under a minute.

5 minutes

Define your audience

Build personas from demographic and psychographic inputs—age, occupation, income, Big Five personality traits, needs, and pain points. Start from a template or configure your own. Enrich with real respondent data when you have it.

60 seconds

Run the evaluation

Each digital twin evaluates your new product concepts using Semantic Similarity Rating methodology, generating Willingness to Use and Willingness to Pay scores with qualitative reasoning.

Immediately

Act on the signal

Get directional insights before committing to a full study. Screen concepts early, rank variants, and focus your research budget where it matters most.

Validated methodology

Grounded in published research

Resonance uses Semantic Similarity Rating (SSR), a method developed by Maier et al. (arXiv:2510.08338). SSR measures cosine similarity between vector embeddings of synthetic survey responses and Likert scale reference statements to produce statistically grounded scores. The more precisely a persona is calibrated to a real audience—through demographic and psychographic data—the stronger the signal.

Digital twins calibrated to your target demographic—enriched with real respondent data when available
WTU and WTP scores with full probability distributions
Complementary to existing research workflows
0.85+ correlation with real purchase intent

Use cases

Research teams use Resonance to move faster

Whether you're screening early concepts or stretching the life of a completed study, Resonance fits where your existing workflow leaves off.

Early-stage concept screening

Test a dozen product variants against your audience before investing in a new study. Get ranked scores with persona-level reasoning in under a minute.

Directional signal before you commit

Skip the six-week study for early-stage questions. Resonance gives you scored, persona-level feedback in under a minute—so you can eliminate weak concepts before investing in full research.

Market entry research

Survey a market once, then use digital twins to evaluate product variations, pricing tiers, and positioning options without re-fielding.

Faster client deliverables

For agencies and consultancies: stand up a concept testing capability for clients without fielding a new study. Directional results in the same meeting.

Your data holdsthe answers.Resonance bringsthem into focus.